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Tag Archives: ebook publishing

Brainfarts: Selling adverts in RPG Ebooks: Can it work? Can you make it viable?

2 Jun

So, more thinking out loud here, I’m going to talk about something that is virtually non existent in RPG ebook media as far as I am aware, which could either be a real pain for me, or a real bonus.

To recap, while before I could advertise my own projects, material and goods etc on the WP blog platform, if I got caught advertising any other persons stuff without monetisation, I’d have been shut down, never to return. This restriction did not apply to my ebooks, in which I can publish whatever the fuck I like (with restrictions on dodgy material and such) however many pages I want, there is freedom to advertise anything.

Now the advertising word is my oyster, so to speak.

Sure, a couple of people moaned about me adding adverts at the back for my products, but the rest have said nothing. Whether it’s a sign of apathy, or that no one cares that I’m sticking the ads in at the end, listening to the vocal few is always a bad thing, so I’ll plump for the apathy angle instead.

Hear this idea out, then you can discuss, comment and chip in with your own thoughts.

These ads cost me nothing to put in, so why not make some cash by letting others do the same? So, before the nay sayer’s chip in and yap about it’s not worth it to advertise in my PDFs, why then, did plenty of real hobby advertisers opt to advertise in last years Grinning Skull Compendium 2016 if it’s no good to do so? Even so it was offered by me to do it for free, if there were no value to advertisers, then why bother? That is because, it is a good idea.

You might think that even so my releases don’t sell into the thousands usually, you forget that these adverts are classed as being in the niche subject of direct targeted adverts. With that the value goes up, the chance of response also goes up and job is done.

Since the idea was taken up with the compendium, why not take this forward and try again, only this time lets try and get it to pay. A full A5 sized page ad (half A4 page size) could be expensive to pay for, but as I am not a huge name publisher, I’m willing to keep the price low. Also I’d be inclined to offer the ad in each new small PDF release until 2018 as incentive to advertisers. Maybe selling myself short? but, as they cost me nothing to include, then I think this adds extra value to tempt niche advertisers to part with their cash. How much? $20 seems reasonable to me for almost seven months worth of promotion in a niche hobby publication.

Now while many advertisers were happy to take the free offer, how many would be willing to pay for the privilage? $20 is hardly anything for a whole 7 months worth of ads (and beyond if you consider that the PDFs will contain the ads whilst in that edition) I’d limit it, to the first 20 advertisers to take up such offer, and negotiate any others after that (space providing, and smaller ad, maybe $15 for a quarter page for same amount of time) I’d draft a template letter, containing the details, then isolate 100 potential niche hobby companies and potential advertisers, and send the offer. This would then be easy to log the results, maximise the potential of filling the schedule and net a possible $400+. Noice!

Can it be done? Will anyone be brave enough to be included and pathe the way for my grand future plan? (not telling just yet) Who can tell?

The reason for this transparency, is that I want to show those of you out there, that indeed there are other ways around situations like this, and to prove or fail in the attempt. Sure, I could do this in secret, try it myself and not publish how it worked or didn’t, but since this is an experiment, I wanted to share what happens in case you are in a similar situation and would like to do the same. I’m nice like that, you know, and want you all to know that I care about you all so much! Apart from that man at the back picking his nose, I don’t like him!!

So, what are your thoughts? Good idea? Bad idea? Is there any validity? Are there any small publishers like myself who have an opinion on this?

As ever, comment, share, and get a conversation going. I’d love to hear your opinions!

Let me know what you think, would you like me to try it? Would you try it?

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New Release: 100 City Encounters & Adventure Hooks for all fantasy RPGs!

6 May

It’s shameless plug time, otherwise known as release day, so I wanted to let you know about the latest Grinning Skull Design Studios PDF to our ever growing range of RPG supplements.

100 City Encounters & Adventure Hooks is a great new title in the series, and is perfect for GM’s who want to add some side quests into their players city wanderings!

Check it out by visiting http://www.rpgnow.com/product/211316/100-City-Encounters–Adventure-Hooks-for-all-fantasy-RPGs or check out our publisher page http://www.rpgnow.com/browse/pub/8807/Grinning-Skull-Studios for more of our titles.

Want to get FREE advertising in the forthcoming “Grinning Skull Compendium”? Read on…

13 Jul

compendiumcov

Calling all would be advertisers! Ok, I’m going to put this out there, so please give me a bit of time to explain before clicking away.

I’m planning a PDF publication called “The Grinning Skull Compendium”, it’s going to be a collection of articles and paper kits all along subjects of the similar theme of this site and all it’ll be put up for Pay-what-you-want on wargame vault and its appropriate sister sites. I’ll get into the specifics later, but I’ll talk about that another post. You’ll be hearing about this quite a bit over the next couple of months as it starts coming together, so I’ll apologise for that in advance if it becomes a pain!

Anyway, this next bit is going to be reposted and copied on quite a few places, but I thought it’d save me time repeatedly typing the same points over and over. Feel free to ask any questions if you feel I have been unclear or vague. Also I’ll be posting this info on its own page so it’ll be easier to redirect any interested parties to the info.

Ok, that’s out of the way, lets get to the point….

HOBBY ADVERTISERS WANTED FOR PDF PUBLICATION (The Grinning Skull Compendium)

Ok, since I want to get quite a bit of information over, you’ll have to forgive the “cut & paste” nature of this message where it is online.

So, I am looking for advertisers in the Miniature gaming/RPGing/modelmaking and related community and offer FREE advertising in my forthcoming first “Grinning Skull Compendium” PDF publication.
The compendium is a Pay-what-You-want PDF publication containing a collection of papermodels and articles for miniature wargaming, RPGs and general modelmaking, which I hope to publish every year/twice a year (depending on how the first is received.) I hope to include terrain making articles too and anything else I can cram into it before publication. So in addition to this, I hope to include advertisers within the hobby a cheap rate/sponsorship/etc in following PDFs, but the first issue will be free to advertise in for those who would like to be involved.
Contributors are welcome, although I cannot pay for any unsolicited material. If you would like to be involved in some way, please contact me via the website https://thegrinningskull.wordpress.com to have a chat about your ideas.

Priority will be given to advertisers who fit best into the various categories that complement the compendium, and some examples are as follows:

Miniature figure related (manufacturers/sculptors/painters/businesses etc)
Paper modeling (PDF/book/sales/websites etc)
Terrain or modelmaking (PDF/book/sales/websites etc)
wargaming related (PDF/book/sales/websites etc)
RPG related (PDF/book/sales/websites etc)
Crowdfunding Projects within all above related fields
Genre related other (comics/books/products/etc)
Other advertisers will be considered, but priority is given to those mentioned above. Please contact me if unsure and require more details.

Advertisments in will only be accepted in the following formats: JPEG, BMP, PNG, PDF. and must be accompanied with a current valid URL to link the ad within the PDF document. No text ads are accepted in this first issue (sorry)

If your interested in advertising in this first issue and future publications (not limited to the compendium) please get in touch via my site: https://thegrinningskull.wordpress.com/contact/
Thanks!!


PS: I’ll be back later with some specifics about the project!

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